6 Things Your Business is Missing Out On Without a Blog
Is a blog really all that important in growing your business? Yes, and soon you’ll want to take advantage of all the perks headed your way once you get going on them. Blogs are incredibly beneficial for growing your business because it increases brand awareness, grows loyalty with your consumers, and so much more.
Businesses with optimized blogs see 13 times more return on investment than those without one.
So here are six reasons blogs are worth your investment.
Blogs draw more traffic to your website.
A business with a blog gets 55% more website visitors than those without a blog. Organic growth is a steady race to the top. Google loves websites with fresh content. With each optimized blog post, the higher your chances are of your consumers finding you through relevant searches.
Even better, your website climbs higher on the search recommendations when people stay on your page.
Increase leads through blog traffic.
Businesses with blogs see an average of 67% more monthly leads than businesses without blogs. The benefit of having a blog for your business is you'll gain more audience awareness and leads because of your higher ranking in search results. Each lead you make is a potential customer in waiting.
Your consumers will likely look at 3-5 pieces of content before deciding on a purchase. That could be an email, social media post, blog post, or youtube video. Think about how long it can take you to make a purchase. Most people need to feel certain before making a purchase. A blog can put those feelings to rest.
You'll nurture leads and convert them into paying consumers with each blog post. Blog posts are an incredible platform to address the desires of your audience and get them to act now. As your blog posts gain more traffic, your audience begins to view you as a trusted authority in your field.
Build a strong email list through blogs.
Is email marketing still relevant? Absolutely! Email marketing should continue to be a top priority for your business. And no, we're not talking spam here. Building an email list can take time but is worth it if you want to increase your sales. Once you've gained a lead, it's not a done deal. You still need to provide engaging content to retain them. Email marketing can do just that.
Email marketing is still the highest-ranking platform against other marketing channels. A huge plus is it's also incredibly affordable with a high ROI. You're more likely to make a sale through email than through social media.
With your established authority through blog posts on your website, you'll continue to create engaging content with your audience. Each call to action in a blog post doesn't have to lead to a direct sale. But it can still lead to a profitable outcome, such as gaining their email. Obtaining their email is extremely valuable because it gives you more opportunities to nurture a lead and turn up the heat on the appeal factor of your service.
*You can also save time by repurposing some of your blog material to other platforms like email marketing or social media posts. The likelihood of your consumer reading your blog post and every email or social media post is slim, so don't worry about a bit of overlap.
Educate your leads and overcome their objections.
Blogs are a fantastic way to reach your audience on a personal level. Your website homepage goal is to capture visitors' attention. After achieving this, you want to ensure you hold their attention and consistently produce relevant content.
You've gathered a lead, but they're still unsure you're the answer to their problem. Each post can speak to their desires, answer their initial internal objections, and build those relationships.
Blogs might be a better investment than ads.
In some cases, blogs can deliver better results than an ad. Why? Because ads are everywhere and I mean EVERYWHERE. Our brain has done a wonderful job learning how to ignore most of them and it’s become white noise for the brain. When someone searches for "women's workout clothes" they likely skip over the ad recommendations because people are less likely to trust an ad and will instead click on the first non-paid recommendation site.
When you stop investing your money into the ad machine, your ads are gone forever. But with consistent blog posts, you continue getting visitors months after the initial posts. Even better, the price of writing a blog is far less than the cost of maintaining ads.
Get ahead of your competition with optimized blogs.
The simple answer is having a blog for your business is highly profitable. It's also very affordable with a high ROI. It sounds like a no-brainer for most, so why doesn't every business have a blog? Truth time? Because it's time-consuming.
Some business owners get discouraged because they don't see immediate results and give up. Others were inconsistent and left frustrated by the lack of traffic generated. SEO blogs can take upwards of a few months to show growth, but once it takes, your investment is well past worth it.
You may not see all the benefits listed above if you're writing a blog just for content. SEO is a specialty in itself. Unfortunately, most business owners don't have the time to dive deep into SEO strategy. If you can’t dedicate the time to writing blogs, consider outsourcing this profitable marketing tool so you won't miss out.
Interested in using blogs for your business? Inquire here and I’ll get back to you within 2 business days. Learn more about the other ways I can help you and your business on my website.
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